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Monday, July 25, 2011

What Corporate America is Reading


May 22 the Knoxville News Sentinel published an article on the top books executives in corporate America are reading. Although all the lessons might not be immediately applicable to our work, there are lessons to be learned. Here's the Top Ten List:

1. For the Jungle to the Boardroom - leadership lessons from a Vietnam Veteran who has also run a nonprofit

2. Unfair Advantage: the power of financial education

3. From Values to Action: the four principles of values-based leadership - leaders who in "do the right thing," deliver outstanding and lasting results

4. Today We are Rich: harnessing the power of total confidence

5. How to Market to People Not Like You: "know it or blow it' rules for reaching diverse customers

6. Mojo: how to get it, how to keep it, how to get it back if you lose it

7. Content Rules: how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business

8. Relationship Economics: transform your most valuable business contacts into personal and professional success

9. Pre-Commerce: how companies and customers are transforming business together

10. The First 90 Days: critical success strategies for new leaders at all levels - I send an article based on this book to every new member of the IPS leadership team.

It is also worth noting that number 15 is Strengths Finder a book that the leadership academy participants read and number 19 is It's Your Ship, a book that the IPS leadership team read a few years ago.

Are you keeping current in your field?

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Institute for Public Service
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